branding
"Design is the silent ambassador of your brand."
Paul Rand
Your brand embodies the core values of your business, representing and communicating these to your clients. It is in a symbiotic relationship with your product and how you go about your business. Your brand is a living, organic thing that requires food, and it is fed with everything you do, and the way you do it, from the ground up. Your brand is not merely your logo, your name, your colourways; no, these artefacts, cohesively applied, are ambassadors for the way you deliver a quality experience to those who interact with you, in whatever way you choose.
strategy
"Design is a formal response to a strategic question."
Mariona Lopez
In developing content or product, a strategic vision of the value chain is critical. Taking a holistic approach to product initiation, development and production, bringing together all the key areas of consideration, helps realise a product fit for market consumption, and more likely to succeed above competition. A key aim is maximising the return for stakeholder investment, whilst maximising quality and value to the end user in their experience. In league with strong creativity, this will, in turn, establish and enhance brand perception and loyalty both locally and globally.